After relocating to Birmingham in 1900, Bromberg’s quickly earned a reputation for unwavering commitment to quality. Through six generations of leadership, the company has navigated through decades of change, always guided by the belief that customers deserve nothing less than the finest. By the late 1900s, Bromberg’s had already established its partnership with Rolex, introducing the world’s most renowned Swiss timepieces to Alabama and establishing a relationship that continues to thrive today.

Rolex and Bromberg’s History

Over the decades, Bromberg’s has expanded beyond downtown Birmingham to the current retail locations in Mountain Brook Village, opened in 1959, and The Summit, opened in 2002. At our Mountain Brook Village location, the Rolex selection is curated with the same precision and expertise that has defined Bromberg’s for nearly two centuries. Our sales associates are dedicated to creating an unmatched shopping experience that blends timeless tradition with modern luxury.

Looking ahead, Bromberg’s remains committed to evolving while honoring its heritage. The Mountain Brook Village store is currently undergoing an extensive renovation, designed to create an even more beautiful and welcoming luxury shopping experience for future generations of customers.

For nearly 190 years, Bromberg’s has been synonymous with integrity, craftsmanship, and exceptional service. Our partnership with Rolex reflects these shared values, and we take great pride in being Alabama’s trusted source for the world’s most iconic timepieces. Whether discovering your first Rolex or adding to a cherished collection, we look forward to helping you find a timepiece that will be treasured for a lifetime.